Company
Natera is a global leader in cell-free DNA testing and molecular diagnostics, developing technologies designed to provide earlier, more precise insights across oncology, women’s health, organ health and rare disease. Its work sits at the intersection of advanced science, data and healthcare, helping clinicians and patients make more informed decisions.
The Problem
The challenge was to communicate complex scientific and medical information without overwhelming the audience. The content was highly technical, but the story needed to feel clear, engaging and accessible — translating sophisticated science into a visual narrative that could quickly communicate the value of Natera’s approach.
Industry
Healthcare / Biotechnology
Project type
Corporate presentation
2-page brochure
Services
Presentation design
Editorial design
Information design
Tools
The Solution
I developed a clear visual and editorial system across two formats: a corporate presentation and a concise two-page brochure. The design used strong hierarchy, simplified diagrams, considered typography and carefully selected imagery to break down complex information into digestible sections. The goal was to make the science feel approachable while maintaining the credibility and sophistication expected of a leading healthcare and diagnostics company.
The Result
The result was a cohesive set of communication materials that turned complex scientific content into a clear and engaging story. The presentation provides the space to explore the technology, approach and value proposition in greater depth, while the two-page brochure distils the key messages into a concise, high-impact format — giving Natera a flexible visual language for communicating across different audiences.
*Selected content has been anonymised or omitted to respect client confidentiality.
