Company
NEOM is a visionary region being developed in northwest Saudi Arabia, bringing together ambitious projects across infrastructure, technology, energy, mobility and more. Built around a vision for a new future, NEOM aims to create a place where people, business and nature can thrive together.
The Problem
The challenge was to create a 70-page infrastructure guide that felt as ambitious as NEOM itself. With a huge amount of information to communicate, the guide needed to be practical and easy to navigate, while still feeling premium, exclusive and highly considered.
Industry
Infrastructure / Technology
Project type
Infrastructure guide
Services
Editorial design
Publication design
Services
The Solution
I designed the guide from the ground up in InDesign, developing a flexible editorial system to organise the content across multiple sections. I focused on typography, hierarchy, imagery and layout to create a visual language that felt sophisticated and consistent, while making even complex information easy to understand.
The Result
The finished guide brought together a large amount of information into a cohesive and engaging publication. The combination of editorial design, strong visual hierarchy and considered details gave the guide a premium feel while keeping it practical and accessible for the people using it.
*Selected content has been anonymised or omitted to respect client confidentiality.
